High-end fashion and fragrance brand Carolina Herrera is expanding into cosmetics with its Herrera Beauty line and reaching new audiences through the highly trafficked airport space.
A new venture, backed by the growth equity firm General Atlantic, has emerged from what was Morphe Holdings to develop, accelerate, acquire, and curate the personal care, cosmetics, and wellness brands that will win over Millennial and Gen Z consumers.
On Friday LBP and Patrick Starrr announced the new brand, now available for sale on the Sephora website (and launching in over 500 doors across 2 countries later this month).
